Marketing Strategy

How to Best Use Twitter to improve Your Ecommerce Site

The influence of social media on ecommerce is undoubtedly strong. One of the most prevailing platforms online sellers have always found useful is Twitter.

With over 115 million active monthly users and 135,000 users signing up everyday, you have to be crazy not to tap into this market to grow your market, web traffic and even your ROI.

If you’re in need of a little help, here are some of the best ways you can use Twitter to improve your ecommerce efforts.


1. Create a posting schedule.

5 Ways to Maximize the Use of Hashtags for Ecommerce

Hashtags have proven to be more than just a trend. While Twitter catapulted it to our daily map in the year 2007, it’s been adapted by other platforms for a better user experience. Nowadays, hashtags are everywhere and are being used by both users and businesses to be fond.

Just before we go any deeper, let me help you get in and around the basics of a hashtag.


What is a hashtag?

Top 5 Ecommerce Tips to Improve User Experience

User experience plays a critical role in ecommerce. No matter how well designed your online store is if you fail to provide your customers with the kind of shopping experience they expect, then it’s no use at all.

Say your site’s overall look is amazing but you fall short in showing your shoppers shipping estimations as they go along the way. This easily affects the way they assess your online store usability.

But before we go any deeper into the subject, allow me to define what user experience is and all about.


User Experience

How to Get the Most Out of Your Google AdWords Campaign

Google AdWords are one of the most powerful tools you’ll come across as an ecommerce practitioner. Considering it is run by today’s influential search engine and they pop up as results, you have to learn how to properly harness them to your advantage.

Even as a local business, you have a shot at becoming successful in getting CTR’s and conversions from your Google ad placements. So here are a handful of helpful tips to get better results (and hopefully better sales) with your Google AdWords campaigns.


Tips to craft better PPC Ads

 Pay per click advertising for ecommerce can be tedious work. Considering the amount of products/services and even the keywords you have to deal with, it can be overwhelming to constantly create ads that actually click.

While it is challenging, there are ways for your PPC ads to become worthy of your investment. Since there are a lot of benefits you can reap from them, there’s no point in wasting time sticking with ads that can’t convert.

How to Nail an Instagram Campaign for Ecommerce in 6 Steps

With over 130 million active monthly users who reach over 1 billion likes a day, Instagram is one platform that’s not kidding around. Now that it’s got Facebook under its skin plus a recent video feature, you have to be crazy not to see the business potential here.

The fact is local ecommerce sites should learn to leverage more on Instagram in order to better market reach, engagement and hopefully, see a significant increase of ROI as well.

Internet Marketing for Ecommerce 101

If you’re one who’s interested to do business online, then you my friend, are in the right page.

Today I’m going to give you a basic introduction to one of the most effective business tools to date: Internet Marketing. So I suggest you take notes just to make things easier for you as we go along.

But before that, let me clear out a common misconception even hardcore Internet marketers still get confused about.

How Does Content Marketing Work?

Believe it or not, we’ve been using content marketing for centuries now. It is only recently that the term was coined as an online marketing tool.

A lot of famous brands have been using content to engage more and more people in their services. In fact, it is the oldest trick in the book of industry. If you don’t know how to use it, well, you’re definitely not doing much.

What is Inbound Marketing and Why is it Important?

At this age where modern methods and revolutionary strategies shape the way people sell, buy and interact, inbound marketing has definitely placed itself as the most effective tool to date.

Now if you’re running a business, then you’re in the right place.

What is SEO?

Over the past decade, many of us have spent much lesser time searching in Yellow Pages, Business Directories etc. Alternatively, we Google it when we need to look for something, be it a piece of information, a product or a service provider.

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