Simplicity is the web design trend of Web 2.0 age. What you want is to create a focused and clean website focused on delivering your message, but not complex over design web page showcasing the capability of your graphic designer.

Before we even worry about the graphic design of a website, the most important thing is to ensure the navigation structure is logical. Have the design next, which should show the ease in navigation for your site visitors. You don’t want them sitting in front of the computer and wondering what to do next.

As an Internet user, we are overloaded with loads of information and getting less patient. In order to capture the attention of the visitor and lead them to see what you want them to see, we need to design the content.

Making good use of contrast, alignment, proximity and precedence of the elements will create good visual indicators. This will lead the visitor to the destination easily and make the reading experience a good one.

This is probably the most important principle when it comes to design. According to Steve Krug’s “Don’t Make Me Think”, a web page should be obvious & self-explanatory. We need to sure that the visual explanation for everything is placed properly and the visitor is able to find the answers easily.