SEO

SEO Your Way To The Top!

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Have you ever wanted to be the first and above everyone else?

The first to win a race, the first to finish an exam, the first to pass with flying colors?

Growing up, I was just like you, wanting to be first in line because well, I always felt special and significant. Even now that I’m doing business online, I still crave to be the first. 

Today, we’re going to talk about being first among many ecommerce websites around. Our topic for today is Search Engine Optimization (SEO) and how it can help you boost your ecommerce sales. But first, I believe discussing SEO should be in order before we delve deeper into the topic.

The Basics of Lead Nurturing

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When you think of the word nurturing, what comes into your mind? I’ll give you three words that I can associate with it: keeping, caring and sustaining. 

Now in terms of online marketing strategy, such a word goes a long way too. If you’re familiar enough, I’m sure you’ve heard about lead nurturing. This is where you’ll feel the sense of responsibility for your market. Possibly even the same way you’ll feel if you’re nurturing someone near and dear to you. 

Today, I will be discussing that to you in a more basic and introductory way. This will be greatly helpful to all you beginners out there who are just getting to know the in’s and out’s of inbound marketing.

 

First Stop: What Is Lead Nurturing?

Online Lead Generation 101

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Have you ever experienced subscribing to a magazine you’ve recently discovered? You filled out a form, sent it back to the publication, expecting to have more issues on your doorstep?

Well, that act of your signing up is what can be considered as lead generation for the publishing company. At this point in time though, lead generation comes in a lot more forms than just magazine subscription.

For this post, I’m going to talk about the basics of lead generation: its definition, how to do it right and things you need to remember.

What is SEO?

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Over the past decade, many of us have spent much lesser time searching in Yellow Pages, Business Directories etc. Alternatively, we Google it when we need to look for something, be it a piece of information, a product or a service provider.

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