Online Lead Generation 101

Have you ever experienced subscribing to a magazine you’ve recently discovered? You filled out a form, sent it back to the publication, expecting to have more issues on your doorstep?

Well, that act of your signing up is what can be considered as lead generation for the publishing company. At this point in time though, lead generation comes in a lot more forms than just magazine subscription.

For this post, I’m going to talk about the basics of lead generation: its definition, how to do it right and things you need to remember.

Inbound Marketing & Ecommerce: The Steps and Perks

If there’s one thing everyone finds therapeutic, it’s shopping. There are so many ways for customers to get what they want and for businesses to actually make customers want some more.

At this age of technological dependence, it comes as no surprise that online shopping is now a trend. In fact in Singapore alone, about 80% have already experienced shopping online.

How Does Content Marketing Work?

Believe it or not, we’ve been using content marketing for centuries now. It is only recently that the term was coined as an online marketing tool.

A lot of famous brands have been using content to engage more and more people in their services. In fact, it is the oldest trick in the book of industry. If you don’t know how to use it, well, you’re definitely not doing much.

A Simple Guide to Effective Inbound Marketing

If you’ve been in the realm of marketing for a while now, then you’ve probably heard about “Inbound Marketing” and how it is shaping consumers today.

Compared to many years before when businesses had to sell themselves hard in more ways than one, inbound marketing has been found to be the most effective tool to date.

Today, we’ve prepared for you a simplified guide to make it to the top using inbound marketing. If you feel as if business is stale or you’re not doing something to increases sales and generate more leads, then you’re in the right place.

7 Essentials For A Good E-Commerce Website

Are you planning to establish a website to sell your products and services?

If so, then you’d want an e-commerce website that will be most effective to you as a merchant and to your consumers as well.

We all know how powerful online selling has become. You can practically find just about anything being sold in seemingly countless websites all over the world.

So if you’re one who’s eyeing to have their own site for selling products and service, we’ve prepared for you an essential checklist to build an e-commerce website.

What is Inbound Marketing and Why is it Important?

At this age where modern methods and revolutionary strategies shape the way people sell, buy and interact, inbound marketing has definitely placed itself as the most effective tool to date.

Now if you’re running a business, then you’re in the right place.

What is SEO?

Over the past decade, many of us have spent much lesser time searching in Yellow Pages, Business Directories etc. Alternatively, we Google it when we need to look for something, be it a piece of information, a product or a service provider.

Good Website Design Principles

Your business website the front door of your business resides on the internet. It is like the flagship store or headquarters of a company in offline world. Because of that, it is very important to observe a few design principles to make sure your site reaches out as far as it can, and convert as many visitors possible.

Why does my business need a website?

Does every business need a website? Well, this is the question only the business owner can answer. However, the answer is generally YES!!! This is because, if you don’t do it, your competitor is going to do it and snatch your market share.

“Well, but, my products and services can’t really sell online, why do I need a website?”

Ask yourself, ask your co-worker, how many times in recent years that you have asked your favorite search engine, about the information, products and services you need? I believe that should answer the question.

5 Rules to follow for Highly Usable Website

Your website is the reflection of your business. When we deal with it, it is definitely worth to pay extra attention to the details to make sure the website works properly and serve it's purpose well. Following are five important rules to follow to make sure that you have a modern website that is professional.


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