Have you ever experienced subscribing to a magazine you’ve recently discovered? You filled out a form, sent it back to the publication, expecting to have more issues on your doorstep?

Well, that act of your signing up is what can be considered as lead generation for the publishing company. At this point in time though, lead generation comes in a lot more forms than just magazine subscription.

For this post, I’m going to talk about the basics of lead generation: its definition, how to do it right and things you need to remember.

Believe it or not, we’ve been using content marketing for centuries now. It is only recently that the term was coined as an online marketing tool.

A lot of famous brands have been using content to engage more and more people in their services. In fact, it is the oldest trick in the book of industry. If you don’t know how to use it, well, you’re definitely not doing much.

Are you planning to establish a website to sell your products and services?

If so, then you’d want an e-commerce website that will be most effective to you as a merchant and to your consumers as well.

We all know how powerful online selling has become. You can practically find just about anything being sold in seemingly countless websites all over the world.

So if you’re one who’s eyeing to have their own site for selling products and service, we’ve prepared for you an essential checklist to build an e-commerce website.

Over the past decade, many of us have spent much lesser time searching in Yellow Pages, Business Directories etc. Alternatively, we Google it when we need to look for something, be it a piece of information, a product or a service provider.

Does every business need a website? Well, this is the question only the business owner can answer. However, the answer is generally YES!!! This is because, if you don’t do it, your competitor is going to do it and snatch your market share.

“Well, but, my products and services can’t really sell online, why do I need a website?”

Ask yourself, ask your co-worker, how many times in recent years that you have asked your favorite search engine, about the information, products and services you need? I believe that should answer the question.